Amazon, challenging Walmart in the food retail market, announced that its same-day fresh food delivery service will expand to 2300 cities in the United States by the end of the year.
Amazon is accelerating its expansion in the U.S. fresh food retail market, aiming to challenge Walmart, which has long held the top spot. In an earlier announcement, Amazon stated that it currently offers same-day delivery of fresh produce in over 1000 cities across the U.S., and plans to expand to over 2300 cities by the end of this year, with continued expansion expected in 2026. Doug Herrington, CEO of Amazon's Worldwide Stores, emphasized that Amazon continues to innovate to make grocery shopping "simpler, faster, and more affordable" for customers. Regarding shipping, Prime members enjoy free shipping on orders over $25 in most cities; orders below this amount incur a $2.99 charge. Non-Prime members pay $12.99 per order. Currently, Amazon Prime membership costs $14.99 per month or $139 per year. This expansion signifies Amazon's renewed foray into the U.S. food retail market, long dominated by Walmart. According to data released by the Food Marketing Institute (FMI), U.S. consumers spend over $1 trillion annually on groceries at more than 45,000 supermarkets, with online sales currently accounting for less than 20%. Walmart, however, holds over 20% market share in this market, with food sales accounting for 60% of its total U.S. revenue, and has offered same-day delivery for many years. Following this announcement, several fresh food retailers and delivery companies in the U.S. experienced immediate stock price fluctuations. For example, Instacart's stock price plummeted by over 11%, Kroger's by over 4%, DoorDash's by nearly 4%, and Walmart's by nearly 3%. In contrast, Amazon's stock price rose by 1.39%, bringing its current market capitalization to $2.39 trillion. Amazon has been continuously exploring fresh food retail for years, including hiring former Tesco executive Tony Hoggett in 2022 to lead its online and brick-and-mortar retail restructuring. However, Tony Hoggett left the company at the end of 2024, and the business is now being taken over by Whole Foods Market CEO Jason Buechel. According to the latest financial report, Amazon's revenue for the second quarter of fiscal year 2025 reached $1677 billion, a year-on-year increase of 13%, while net profit was $181.64 billion, a 35% increase compared to the same period last year. Online store revenue grew by 10% to $614.85 billion, while brick-and-mortar store revenue grew by 7% to $55.95 billion.


