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Home App

Steam Link App Removed by Apple for Violating Regulations May Have a Chance of Improvement

Author: Mash Yang
2018-05-28
in App, Market dynamics, Life, apple, observe, Dentou
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EarlierOn the grounds of "violation of business conflict", and removed the Steam Link App originally listed on the App Store. Apple's senior vice president of global marketing, Phil Schiller, earlier replied in a signed letter, stating that he will continue to cooperate with Valve regarding the removal of the Steam Link App, and will ensure that the Steam Link App complies with the App Store listing and usage regulations. Therefore, there will still be opportunities for players to stream PC game content through iOS devices and Apple TV in the future.

Steam Link App Removed by Apple for Violating Regulations May Have a Chance of Improvement

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According toLetter signed by Phil SchillerExplanation: Because App Store content reviewers found suspected in-app purchase codes and related usage specifications in the Steam Link App that has been put on the shelves, they determined that Valve may plan to allow users to play PC game content through streaming through the Steam Link App, and may also allow users to directly purchase more game content on the Steam service platform through the Steam Link App, which is a clear violation of Apple's regulations on providing an in-app purchase sales profit sharing mechanism (that is, directly selling content without Apple's jurisdiction).

Therefore, in Apple's view, the Steam Link App naturally violated business conflicts, resulting in its removal shortly after it was launched.

Phil Schiller said that Apple is currently negotiating with Valve on how to make adjustments so that the Steam Link App complies with the App Store usage specifications, allowing more players to stream and play various PC games through this App. This shows that Apple does not want to break up with Valve because of this, and also hopes to connect with more revenue and profit opportunities through Valve's ownership of Steam, the world's largest game sales platform.

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Tags: appleSteamSteam Link AppValve
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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