The Cyberspace Administration of China (Office of the Central Cyberspace Affairs Commission) and other departments announced in March this year theMethods for Identifying Synthetic Content Generated by Artificial Intelligence”, which officially came into effect on September 9, requires social media platforms in China to add obvious labels and hidden labels to AI-generated content to facilitate the identification of which content is generated by AI.
Explicit identifiers refer to user-visible prompts, such as text labels or voice prompts, while implicit identifiers are attached to content metadata to facilitate system tracking and identification. This new regulation applies to major social media platforms such as Weibo, Xiaohongshu, Bilibili, and Douyin.
Currently, different platforms have different approaches to handling unlabeled AI-generated content, including reminders, flagging, limiting traffic, removal, and even account suspension. Douyin has the strictest regulations, and violators may be banned from uploading and posting videos, have their followers removed, or have their monetization eligibility revoked.
However, due to the limitations of current automatic identification technology, some unlabeled AI content still exists on platforms, potentially allowing misinformation to spread widely online. However, market analysts believe that as technology matures and user identification capabilities improve, the transparency and effectiveness of AI-generated content regulation will gradually increase.
