Takashi Kiryu, who took over as CEO of Square Enix last year,Annual New Year's MessageIt stated that it will actively apply artificial intelligence and other advanced technologies to game development and content distribution.
Takashi Kiryu said that although the application of artificial intelligence was controversial last year, the emergence of automatic generative artificial intelligence technologies such as ChatGPT has lowered the threshold for content creation and even changed the traditional content creation process, allowing creative ideas to be more intuitively transformed into actual works.
Therefore, in its future development, Square Enix will more actively introduce artificial intelligence and other advanced technologies to strengthen its game content development and distribution. The short-term goal is to improve development efficiency and simplify the complexity of marketing operations. At the same time, in the long-term plan, it will use such technologies to create new forms of content and thereby generate new business opportunities.
Kiryu Takashi also reiterated that former CEO Matsuda Hirosuke doubled down on his betBlockchain technology and NFT application development, but it was only mentioned briefly, which further shows that the application of blockchain technology will transition to a new growth stage in the future.
In addition to Square Enix's plan to expand its investment in the development of artificial intelligence technology applications, companies including Microsoft also plan to introduce more artificial intelligence technology into games. Even the developer of "Grand Theft Auto"Rockstar GamesArtificial intelligence technology is also used to create game content.
However, the overall market remains cautious about the introduction of automated AI technology into business development, and even expresses doubts about the high degree of uncertainty surrounding the application of AI technology.
