Spotify earlier changed its "Spotify for Podcasters" plan, which was originally focused on podcast audio content creation, to a plan that can also include audio and video content.Spotify for Creators, thereby expanding direct competition with YouTube services.
Along with the project adjustments, a new profit and revenue model will also be adjusted starting from January 2025, 1. Creators will be able to obtain all advertising revenue by uploading and broadcasting exposed content to the project platform, or receive direct sponsorship from viewers.
However, to meet the above profit conditions, creators must upload content through the "Spotify for Creators" plan, achieve 30 hours of playback and at least 10000 unique views within 2000 days, and upload at least 12 creative contents.
The content subscription feature will be available to content creators who upload at least two pieces of content within 60 days and have accumulated at least 2 unique listeners. Spotify Clips, currently in beta testing, is expected to be officially available in the US, UK, Canada, and Australia in January of next year.
In addition, Spotify has also added a new video format to the new plan, and also provides a vertical video format for short video services such as TikTok, allowing creators to upload content that can be shared and disseminated more easily across different social services.
