During WWDC 2025, Apple's senior vice president of software engineering, Craig Federighi, confirmed that the company has abandoned the original "upgrade" of the existing Siri architecture and instead builtCreate a more complete new architecturedesign, but did not disclose the specific launch schedule. However, according to Bloomberg NewsGet the news that, Apple may have to wait until iOS 2026 is released in the spring of 26.4 to launch the upgraded Siri service.
Compared to last year's WWDC 2024, when the "Apple Intelligence" service features were highly praised, it was explained that the upgraded version of Siri can better understand user needs, and can even perform operations on behalf of users within the App, or analyze the screen display content through computer vision, and then make corresponding interactions.
However, as it has not been able to implement the originally announced functions in the past year, it only provides application functions that are not very attractive to many users, and even more language versions will not be supported until the end of this year. Therefore, many people have accused Apple of false advertising. Therefore, Apple’s content announcements during WWDC 2025 this year have returned to the basics. Although it still mentioned the "Apple Intelligence" service integration application, it avoided talking about the new version of Siri application functions.
Craig Federighi later explained that he will build a more complete new version of Siri architecture to make it more in line with Apple's quality requirements, and has decided to wait until the product is mature before releasing it to the public.
The current market view is that compared to OpenAI, Google and other companies that continue to compete in the AI technology market, Apple is still advancing the development of AI technology at its own pace. Although it may release amazing AI technology application experiences in the future, privacy and security may also become a "limitation" for Apple's development of AI technology. Therefore, how to advance the development of AI technology while adhering to its own commitment to ensure user privacy and security will become an important issue that Apple needs to overcome.
