In addition to revealing AppleDelayed launch of larger iPad modelsBloomberg News reporter Mark Gurman responded that the new iPhone that Apple is expected to announce at this fall's conference will only have a 6.7-inch screen model that is positioned as a high-end flagship, but will not include models named Pro Max and Ultra.
This statement seems to imply that the iPhone 15 Pro will be the top-of-the-line model this year, but it's unclear whether the Plus model, originally positioned as an advanced large-screen model, will see any adjustments to its positioning or name. However, Mark Gurman's statement also seems to suggest that Apple will reshuffle the names and positioning of its iPhone products this year.
This adjustment seems to be related to rumors that Apple will add an Ultra model to its flagship lineup, necessitating a change in product names. The standard model will likely remain the iPhone 15, but the Plus model, which uses an enlarged screen size from the standard model, and the Pro model, which shares the same screen size as the standard model, remain under discussion. Will the current Pro Max model continue to be positioned as such?
Overall, Apple's upcoming phone lineup is expected to maintain four designs, though the actual launch times may vary. Apple may also drop the Pro Max name in favor of a simpler naming scheme.
There's only one new high-end 6.7 inch iPhone. No Pro Max and Ultra this year. Perhaps next year as I wrote in February. https://t.co/mSVCEotmtG https://t.co/OGrU2l3iKn
- Mark Gurman (@markgurman) September 2, 2023
