Sony稍早透露將於日本當地時間11月7日晚間11點 (台灣時間11月7日晚間10點)舉辦α品牌特別活動，並且將透過官方YouTube頻道進行直播，同時也將於11月8日、9日兩天舉辦α特別活動，並且將以位於日本神奈川縣橫濱市西區的音樂場地Pia Arena MM (ぴあアリーナMM)作為活動地點。
According to the preview, this α special event will allow users to experience the new α brand mirrorless camera and corresponding interchangeable lenses. Therefore, a new product is expected to be announced on the evening of the 11th, 7th, and it is expected to be a new α brand mirrorless camera.
If it is announced in August this yearα7c II and α7c R, and at the end of October last year, it announced the launch of the α10R V, which has an independent artificial intelligence processor, more advanced body anti-shake and video recording function design. Perhaps the next updated model will be the new generation full-frame model α7 V.
The last time Sony announced the full-frame model α7 IV was at the end of October 2021, so it is very likely that it will announce an update to the α10 V.
However, if we look at the fact that Sony last unveiled the high-end full-frame mirrorless camera α9 II in October 2019, it is possible that Sony will also announce the successor model α10 III.
