EarlierAnnouncement of financial reportIn the report, Sony stated that its total revenue in fiscal year 2018 accumulated to 8.67 trillion yen, which did not change much compared to fiscal year 2017, only increasing by 1%. However, its operating profit and net profit accumulated to 8942 billion yen and 9163 billion yen respectively, which increased by 2017% and 22% respectively compared to fiscal year 87. The biggest growth momentum still came from the PlayStation business department. In addition, the music and movie businesses also showed significant growth. In addition, the photosensitive element business also brought significant profits to Sony.
However, Sony Mobile still suffered significant business losses, with Xperia mobile phone products only selling 650 million units last year. This seems to be a departure from the design of flagship phones like the Xperia XZ2 and Xperia XZ3 launched last year. Coupled with the entry of numerous Chinese brands into the competition, the Xperia series' sales performance declined significantly, with cumulative sales for the entire year less than half of that in fiscal 2017. Overall revenue reached only 4980 billion yen, with a loss of 971 billion yen.
While many in the market have argued that Sony's continued development of its mobile phone business stems not only from a desire to maintain its foothold in the market but also from a desire to consolidate the company's technological expertise through these products, Sony itself sees mobile phones as a crucial "bridge" connecting its product lines, and therefore remains committed to its mobile phone development plans.
Sony has recently confirmed that it will merge Sony Mobile with its home entertainment and imaging business. It is expected that with the stable revenue of the home entertainment and imaging business, the book loss situation will be relatively improved and investors will also feel at ease.
The PlayStation business remains a significant source of revenue for Sony. Although PlayStation 4 sales have slowed, and even saw a decline in sales growth due to the possible unveiling of a new console, cumulative sales of over 2018 million PlayStation 1780s were still achieved in fiscal 4. Global sales since its launch have exceeded 9680 million units, and the company expects to soon break the sales record by over a trillion units.
However, Sony Interactive Entertainment responded that it is unlikely that we will see a new PlayStation console this year, and the previous PlayStation console architect Mark CernWhen interviewed recently, also revealed that the new phone will not be launched too soon, so there may be more specific news in 2020.
