At the CES exhibition in recent years, Sony's focus has mostly been on its partnership with Honda, Sony Honda Mobility.AFEELA brand electric vehiclesIn the pre-show event of CES 2025, Sony confirmed that the official name of its first mass-produced car is AFEELA 1, and it will be available from now on.Pre-order for $200.
The two specifications previously distinguished between Vision-S and Vision-S 02 have now been adjusted to AFEELA 1 Origin and AFEELA 1 Signature, with suggested retail prices of US$89900 and US$109900 respectively. At this stage, reservations are only open to residents of California, USA. At the same time, the first wave of AFEELA 1 Signature models will be delivered in mid-2026, and the delivery time of AFEELA 1 Origin models is scheduled for 2027.
In terms of specifications, Sony stated that all AFEELA 1 models are equipped with 40 sets of main sensing components, the total vehicle computing power can reach 800 TOPS, and can be recharged through Tesla's more than 2 supercharging network systems.
The vehicle is equipped with a Level 2+ advanced assisted driving system called AFEELA Intelligent Drive and AFEELA personal assistant service. The car is also equipped with a multimedia extended screen, immersive 3D map, and selected immersive entertainment services. It is also equipped with a panoramic surround audio system and 5G connectivity, and can be customized with personal style themes.
As for the difference between AFEELA 1 Origin and AFEELA 1 Signature, the former is equipped with 19-inch alloy wheels, and the body and interior are only available in black. The latter uses 21-inch alloy wheels and is additionally equipped with a rear seat entertainment system with two sets of screens, and a rearview mirror system with central driving record and Home Link functions. The body is available in black, gray and blue options, and the interior can be selected in black, white and gray. The rear entertainment system color is also available in gray.



