There were more than 2017 smartphone brands in 720, but now there are less than 250.
Since most brands adopt the OEM sales model, they lack technological competitive advantages and cost control capabilities.

Market research firm Counterpoint pointed outIn 2017, there were more than 70 smartphone brands in more than 720 countries and regions around the world, but by 2023, there were less than 250 left.

Counterpoint analysis indicates that the main reason is that the smartphone market has become saturated. At the same time, many brands are actually targeting local sales through OEM or providing products for specific consumer groups. Most of these brands do not focus on selling mobile phone products. In addition, they may be small local operators without hardware R&D capabilities, making it difficult to support the transition from 4G network to 5G network application product demand.

On the other hand, the massive rise of Chinese brands has also impacted the competitiveness and development capabilities of many local brands in Europe, America, Southeast Asia, Asia Pacific, Africa, and Latin America. Examples include Micromax, which previously operated in India, and Symphony, which operates in Bangladesh. Furthermore, Chinese brands including Xiaomi, OPPO, vivo, and realme have continued to expand their global market presence over the past few years, making it even more difficult for many local brands to survive.

In addition to local brands, top brands that used to promote mobile phone products have also been affected. For example, LG announced its complete withdrawal from the mobile phone market last year, and the development advantages of brands such as Sony and HTC are no longer as significant as before. Even companies such as Samsung and Apple have to rethink their market strategies to maintain their competitive advantage in the market.

Counterpoint predicts that more mobile phone brands will disappear in the future, and larger brands will have to improve technological development and adjust market strategies in response to market changes in order to survive.

However, Qualcomm and other industry insiders remain optimistic about the future of the mobile phone market, believing that there is still potential for competitive growth.