In response to the recent increase in the number of images generated through artificial intelligence technology,ShutterstockIt announced that it will provide full compensation protection for images generated by automatically generated artificial intelligence to ensure that corporate customers will not infringe copyright when using the image content it provides.
In addition, Shutterstock also stated that it will provide compensation to hundreds of thousands of creators around the world through its artificial intelligence exclusive contributor fund, and use manual review to ensure that the images provided by creators are not infringing, ensuring that corporate customers will not incur derivative compensation issues when using them in the future.
“We are at a turning point in the use of generative AI technology, as business professionals seek more assurances that they can legally use AI-generated content, and creators of original content want to ensure their work can be licensed fairly,” said John Lapham, General Counsel at Shutterstock. “We are committed to managing risk for our clients, and we are uniquely positioned to bring commercially valuable image generation to market and protect its output, thanks to our relationships with artists and our understanding of the complexities of licensing.”
“This is a critical development that has implications not only for our platform but for the entire industry, as creative and business professionals can use AI-generated content on our platform for any purpose, whether commercial or personal, without worrying about copyright infringement or ethical issues,” said Jeff Cunning, Vice President of Product at Shutterstock. “We’re excited to be leading the way in building ways to utilize generative capabilities that are ethical, secure, and more creative than ever before. We see this as an important step in protecting our customers and artists.”
Shutterstock has not yet conducted a large-scale review of all AI-generated images, but it is expected that once the relevant review is completed, it will be able to ensure that corporate customers do not incur additional infringement risks when using Shutterstock to provide image content.
In addition, Shutterstock recently announced the launch of its AI Design Assistant and AI Image Generator, powered by DALL.E technology. Through Shutterstock's text-to-image technology, text descriptions can be converted into images that comply with commercial licensing regulations.
Shutterstock said it will continue to invest, innovate and engage in strategic long-term partnerships to enhance the value and influence of its image content library, and will work with industry players such as NVIDIA, Meta, OpenAI, and LG to develop basic generative artificial intelligence tools and standards for use by 3D, image, and text creators.
