SHOPLINE earlier released its "Online Store Opening White Paper" for the first half of 2019, revealing that 60% of Taiwan's online store operators are between the ages of 26 and 35, with the Greater Taipei area, including Taipei City, New Taipei City, and Keelung, as the main gathering place for the team. At the same time, the first choice for entrepreneurship is "fashion clothing", which accounts for more than 30%, followed by "food and beverage" and "lifestyle home" types.
According to the white paper, as competition in the e-commerce market becomes increasingly fierce, e-commerce players are beginning to move towards vertical integration of virtual and real businesses by combining physical channels, as well as horizontal development of cross-border e-commerce services. In addition, more than 50% of players plan to develop an O2O omni-channel layout to achieve a more complete virtual and real integrated business model.
In addition, the white paper released this time also shows that many businesses will use free shipping, % discounts, or fixed amount discounts as the main promotional means during holiday promotions, and nearly 6% of stores will connect the brand's official website with Facebook fan pages to promote the brand through social media.
As online store operations become increasingly stable, 5% of businesses operating only online stores expressed their willingness to expand physical stores within a year and develop omni-channel sales. The reason for this is not only to expand sales outlets, but also to be able to actually reach consumers through channels and gain first-hand insights into sales performance.
Xie Canyuan, Cross-Border Manager for SHOPLINE Taiwan, stated, "Our data shows that nearly 3% of SHOPLINE's store users have experience handling international orders. SHOPLINE began developing cross-border services for brand e-commerce in the second half of 2018, and overseas orders have shown continued growth momentum since February of this year. The largest source of orders comes from neighboring Hong Kong, followed by Malaysia, which appreciates Taiwanese culture. Going forward, SHOPLINE will continue to refine its cross-border services, increase the proportion of overseas orders for its stores, and help Taiwanese brand e-commerce companies successfully sell overseas and expand into new markets."
SHOPLINE stated that stores can use SHOPLINE's O2O solution, leveraging the Kiosk membership integration tool to allow consumers to complete membership registration in-store and rapidly attract customers. They can also connect membership, inventory, sales, and other data between online and offline stores through the iPad POS system, and utilize the Shoplytics data analysis center for real-time analysis of brand operations. This allows stores to obtain a complete consumer profile and, in turn, create more personalized marketing strategies based on shopping behavior.
