At ChinaJoy 2018 in Shanghai this year, Razer Global Vice President and China General Manager Chen Xiaoping revealed that it is expected to launch by the end of the year.New mobile phone productsIn its earlier announcement of its financial results for the first half of 2018, Razer also emphasized that it will launch its second mobile phone by the end of the year, and it is expected to introduce more PC platform development resources into the phone.
If we look at Razer's current promotion on the PC platformProprietary game store services, as well as zSilver and zGold virtual token servicesIt is expected that new mobile phone products will also gradually integrate these services. Users will be able to earn different tokens when participating in and using Razer's various services. These tokens can be used to purchase game content or use other services. This is similar to the point service promoted by Rakuten in Japan or the LINE Points service currently promoted by LINE, which maintains user engagement by offering these point rewards.
If these services are gradually integrated into the Razer Phone, Razer is expected to further attract mobile gamers and increase user stickiness through one-stop services and virtual tokens, thereby changing the current situation where gaming phones on the market are unable to generate gaming momentum.
However, although there are many market opinions that Razer will launch the second Razer Phone in the fourth quarter of this year, it will have the opportunity to adopt Qualcomm'sNew 7nm process processor, but it is actually a bit difficult from the timing point of view.
After all, according to last year's situation, although Qualcomm unveiled the Snapdragon 2017 at the end of 845, the first commercially available mobile phone product to actually use this processor, the Xperia XZ2, was launched in the first quarter of 2018. Even the Windows on Snapdragon always-connected laptop launched at the same event as the Snapdragon 845, only used the Snapdragon 835 processor.
Therefore, it is highly likely that the second Razer Phone, expected to be launched at the end of the year, will continue to use the Snapdragon 845.
