With the rapidly increasing computing density and power requirements of AI chips, traditional air cooling systems are no longer able to meet the cooling needs of data centers. Following the completion of its acquisition of Motivair in February of this year, Schneider Electric officially announced a new liquid cooling technology portfolio in October, integrating the strengths of both companies. This portfolio boasts an end-to-end solution to address the AI computing challenges of hyperscale, colocation, and high-density data centers.
This combination integrates Motivair's over 15 years of experience in exascale and accelerated computing cooling with Schneider Electric's strengths in data center power management, software, services, and global supply chain. The result is a comprehensive product line encompassing coolant distribution units (CDUs), ChilledDoor cooling back doors, heat dissipation units (HDUs), dynamic cold plates, refrigeration, and technical cooling systems (TCS). Combined with EcoStruxure software and professional services, the product is positioned as the cooling foundation for next-generation AI factories.
The power density of a single data center cabinet has now exceeded 140kW and is even approaching 1MW. The high heat density generated by AI accelerators means that cooling system power consumption accounts for 40% of the data center's total energy consumption. In contrast, direct liquid cooling (DLC) reaches directly to the chip level, achieving heat dissipation efficiency up to 3000 times that of traditional air cooling. However, the deployment process involves equipment procurement, installation, and ongoing maintenance, necessitating a one-stop integrated solution.
Schneider Electric's collaboration with Motivair addresses this need. For example, Motivair's CDU series supports cooling needs ranging from 105kW to 2.5MW and is certified for NVIDIA's latest hardware. The ChilledDoor refrigerated back door supports cabinet densities up to 75kW and features a cabinet-agnostic design. And the HDU™, just 600mm wide, delivers 100kW of cooling performance, making it suitable for locations with limited water resources. These solutions have been deployed in six of the world's top ten supercomputers.
Richard Whitmore, CEO of Motivair, a Schneider Electric subsidiary, stated that with the rapidly increasing demand for AI and GPU computing, the market requires more than just a single product; rather, it requires comprehensive liquid cooling technology that supports everything from the chip level to the data center. He emphasized that Motivair's partnerships with GPU manufacturers like NVIDIA have made it one of the few companies to demonstrate mature liquid cooling technology at the chip level. The integration with Schneider Electric will further shorten time to market and improve the return on investment for global customers.
In addition to product technology, Schneider Electric also demonstrated its strengths in supply chain and quality verification. Motivair recently opened its fourth factory in Buffalo, New York, and expanded production in Italy and India, doubling its manufacturing capacity. All liquid cooling products undergo real-world load-simulating testing and cleaning procedures before shipment to ensure performance and reliability.
Andrew Bradner, Senior Vice President of Cooling at Schneider Electric, stated that AI is the next technological revolution, and liquid cooling is a strategic foundation for AI data centers. "By combining Schneider Electric's diverse expertise with Motivair's cooling technology, we have created the most comprehensive product portfolio for high-density computing environments, ensuring long-term support through a global supply chain and rigorous validation."
IDC analyst Olga Yashkova noted that liquid cooling technology has evolved from an "optional" to a necessity for high-density data centers. Schneider Electric's acquisition of Motivair not only strengthens its position in data center power and cooling, but also makes it one of the few vendors offering turnkey infrastructure design and supply, significantly simplifying the deployment process for AI data centers.
As the demand for generative AI and HPC scale continues to increase, Schneider Electric's new liquid cooling combination is expected to become an important option for data center operators, marking the official arrival of the liquid cooling era.



