Samsung earlierAnnounceSamsung officially launched its "Samsung Internet" web browser for Windows 10 and Windows 11 platforms, bringing its original mobile browser experience to PCs and supporting cross-platform synchronization of bookmarks and browsing history. It is also seen as an important move by Samsung in the AI browser race, which will advance its vision of "ambient AI".
It supports cross-platform synchronization and was briefly available before being removed from the app store in 2024.
According to Samsung, the Windows version of Samsung Internet supports cross-platform synchronization, including bookmarks, browsing history, and autofill. The browser also emphasizes privacy and security, offering standard tracker blocking and a privacy dashboard.
However, this is not Samsung's first attempt to bring a browser to Windows. In fact, Samsung briefly listed Samsung Internet on the Microsoft Store in 2024, but then quietly removed it. Therefore, this "relaunch" is clearly driven by deeper strategic considerations.
Real goal: To compete in the AI browser race and advance the vision of "AI for the environment"
Samsung's return to the Windows platform is clearly motivated by more than just synchronization features. In its statement, Samsung hinted at its true intentions, stating that Samsung Internet is "evolving from a PC browser waiting to be typed into an integrated AI platform."
This move is seen as a significant strategic move by Samsung in the rapidly emerging AI browser race. Several AI browsers have recently appeared on the market, including those from OpenAI. ChatGPT Atlas, Microsoft's Microsoft Edge Copilot Pattern update, Perplexity Comet 瀏覽器And so on. If Samsung wants to gain a foothold in this battle, it is clearly necessary to extend its software to the desktop platform.
Samsung says this cross-platform browser will advance its "vision for ambient AI," enabling it to predict user needs and provide more personalized assistance in the future.
Launch Information: Beta testing is now open.
The Windows version of Samsung Internet Browser is currently available through the Beta testing program, supporting Windows 11 and Windows 10 (version 1809 and above). Users can access it at [website address missing].product pageRegistration application.
