For the upcoming event on March 7thUnpacked eventRegarding the new phone that will be launched in China, Dr. Roh Tae-moon, head of Samsung's Mobile Communications Division, said that "necessity", "innovation" and "harmony" will be Samsung's product design philosophy, and that it will be manufactured with the user in mind.
Take foldable smartphones, for example. While seemingly simple to use, ensuring users can open and close them effortlessly requires meticulous attention to hinge design, with a simpler mechanism ensuring easy opening and closing. Especially in foldable phones, reducing even a gram or millimeter in thickness is a significant engineering challenge. Samsung will also be releasing a new generation of foldable phones this year that are even thinner and lighter than previous generations.
In addition, tablets and wearable devices echo the same design spirit, allowing the devices to work harmoniously and connect with each other, not only meeting the user's data transmission needs, but also making work operations more intuitive, forming an extension of personal usage needs.
Regardless of the experience, Samsung emphasizes "people-centricity", extending this from people to the communities, environment, and even the planet, integrating sustainable development design to create a better future together.
Roh Tae-moon also revealed that the new products unveiled at this Unpacked event were nearly 30 years in the making and represent the culmination of Samsung's decades of commitment to human-centered design. Samsung will also be seen integrating its innovative achievements into users' lives in various ways, promoting creativity, productivity, and self-expression.
The next Unpacked event will be held on July 7 and will be held in Seoul, South Korea for the first time. The new products expected to be announced include the new foldable phones Galaxy Z Fold26 and Galaxy Z Flip5, as well as three tablet devices: Galaxy Tab S5, Galaxy Tab S9 Plus and Galaxy Tab S9 Ultra, and the Galaxy Watch 9 smartwatch.
As to whether the Galaxy S23 FE will be unveiled at the same time, it cannot be confirmed at the moment.
