After major companies including LG, Ericsson and NVIDIA announcedCancellation of participation in MWC 2020 exhibition activitiesLater, there are reports that Samsung has also begun to consider whether to participate in the exhibition.
according toCNET reportsMany Samsung employees in the US and South Korea appear to have canceled their trips to Europe, but Samsung is still planning to exhibit at MWC 2020, though some senior executives will not be attending. With about two weeks to go before the show, if the coronavirus outbreak continues to spread, it may also affect Samsung's decision on whether to participate in MWC 2.
Currently, LG, Ericsson and NVIDIA have all stated that they are considering the impact of the new coronavirus and have decided to cancel their participation in MWC 2020 to avoid affecting the health and safety of their employees and exhibitors.
LG will definitely find another suitable time to hold its new product launch event, while Ericsson will showcase its originally planned public projects through independent events in each region. As for NVIDIA's original plan to announce its GPU virtualization application service in collaboration with various telecom operators during MWC 2020, it is expected to be postponed to GTC 3 in March, or announced through another online presentation.
As for ZTE, it has canceled its press conference originally scheduled for MWC 2020, but will still participate in the exhibition as planned. Industry players including Qualcomm have also stated that they will maintain their original exhibition plans, but they will indeed reduce the proportion of their own employees participating in the exhibition due to the impact of the new coronavirus. In particular, under the current impact of the epidemic, some companies' employees in China are unable to participate in this event, and can only participate by employees stationed in Europe and other regions.
At present, GSMA, the organizer of MWC 2020, has no plans to cancel the exhibition. This is mainly due to the fact that the impact of the new coronavirus epidemic in Europe has not yet spread. However, LG and Ericsson, two companies that have frequently rented large booths in the past, have decided to cancel their exhibitions. If Samsung, the largest smartphone manufacturer, also decides to cancel its exhibition in the near future, it will inevitably have a greater impact and may even cause more companies to follow suit and cancel their participation. Perhaps it will also cause GSMA to consider whether to cancel or postpone this year's MWC 2020 exhibition in response to the epidemic.
