Samsung announced that it will introduce its new corporate ambassador "G∙NUSMAS" during IFA 2022, who will introduce Samsung's innovative designs and technologies that are like alien black technology.
G∙NUSMAS will be presented as a virtual character, and its name is actually Samsung spelled backwards. The planet "Nowus-129" it originates from, XNUMX million light-years from Earth, is actually derived from Samsung's address in Suwon, South Korea, spelled backwards.
The concept for this virtual character stems from the fact that many people jokingly say that Samsung's internal designs and innovative technologies look like alien technology. Samsung will use "G∙NUSMAS" to promote the technology behind its products, allowing consumers to better understand Samsung's technological developments in a more approachable way.
At the upcoming IFA 2022, Samsung will introduce the story of "G∙NUSMAS" through more content.
