Although sales of Samsung's flagship Galaxy S20 series phones, launched in the first half of this year, fell short of expectations due to factors such as the novel coronavirus pandemic, Samsung's strategy of focusing on 5G-connected phones, cost-effective design, and its presence in the foldable phone market, coupled with the impact of the US ban on its competitor Huawei this year, which has led to a sharp drop in mobile phone supply, has led Samsung to believe that it has the opportunity to increase its mobile phone supply to 2.56 million units this year and even achieve its substantial growth target next year.
According to market research, Samsung currently maintains its leading position in the global smartphone market, followed by Apple and Huawei. While Huawei emphasizes that its smartphone supply remains stable due to the US ban this year, some market analysts believe that Huawei's overall smartphone shipments next year will decrease by as much as 70% compared to this year.
Smartphone brands including Xiaomi and OPPOPlan to seize Huawei's original market shareSamsung is obviously planning to take advantage of the opportunity to gain more market share. Even if it fails to develop in the Chinese market, Samsung may still be able to attract more consumers to use its Galaxy series mobile phone products when Huawei's mobile phone sales are facing restrictions.
Related news also stated that Samsung internally plans to use a new product promotion plan to boost the sales momentum of its mobile phone products and to continuously increase the supply of its mobile phones. It is expected that its mobile phone sales performance will return to a stable state in the second half of this year.
In addition to the ongoing release of its annual flagship Galaxy S series and the regularly updated Galazy Note series in the second half of the year, Samsung is also planning to attract a wider consumer base with the new Galaxy Z series of foldable phones, and to address more market needs with the Galaxy A and Galaxy M series models.
In terms of 5G network layout, Samsung continues to gradually enable its mobile phone products to support 5G connection specifications. At the same time, it has also begun to incorporate 5G network applications into devices such as laptops and tablets, and establish a complete ecosystem in conjunction with its own 5G network design.
