There have been reports that Apple plans to hold a press conference in the fall.Process Details, and will be held online like WWDC 2020, and Apple has recently begun filming the conference content.
According to relevant news, Apple's recorded fall press conference content will include an opening speech by CEO Tim Cook sharing the impact of this year's new coronavirus epidemic, and then getting to the point. The senior vice president of global marketing, who recently announced that he will become an "Apple Fellow",Phil Schiller, will still be a speaker at this conference, but his proportion may be much less.
In addition to the expected unveiling of the A14 Bionic processorNew iPhone 12 series, reports also indicate that Apple plans to announce at least two new Macs using Apple Silicon processors, and is also expected to announce a new iPad at the press conference.
This may mean that Apple's new product launch conferences for external communication in the second half of the year may be adjusted to online presentations due to the impact of the epidemic, and may also be merged into one event to explain new product information.
However, since Apple is expected to announce new products including iOS 14, iPadOS 14, watchOS 7, tvOS 14, and official updates to the macOS 11 Big Sur operating system, as well as Apple Watch series 6, the redesigned wireless charging pad AirPower, and the NFC tag accessory AirTag, and may also announce the launch of AirPods Studio, HomePod Mini, and new Apple TV devices, Apple may choose to announce some new products directly in the form of press releases, and only specific key projects will be explained through online videos.
Previously, there were rumors that Apple might announce the Apple Watch series 6 and other accessories directly online via press releases. The new iPad might also be announced via press releases, as its updates are less significant. However, it is expected that the new iPhone 12, software updates, and services will be explained in depth via online videos.
