Updated:Sony responded earlier, emphasizing that its mobile phone business in the Chinese market is currently operating well and that the Chinese market remains one of Sony's important overseas markets, thereby denying rumors of its withdrawal from the Chinese market.
Relevant news indicates that Sony plans to withdraw from the highly competitive Chinese smartphone market. Not only will it cancel the launch of the next Xperia mobile phone product in the Chinese market, but it will also completely withdraw from the Chinese market for mobile communication-related products.
However, Sony has not responded to such reports.
However, judging from the development of the Chinese smartphone market in recent years, with fierce competition from brands including Xiaomi, Huawei, Honor, OPPO, and vivo, even Apple and Samsung, which have significant sales in the global market, have to rely on more publicity and promotion to maintain a certain market size. As a result, Sony's Xperia brand mobile phones appear to be struggling in the Chinese market.
Although Sony has never been able to gain significant market share in the Chinese market, it continues to collaborate with Chinese mobile phone manufacturers on photosensitive components. Therefore, even if its mobile phone sales fail, it can still achieve significant sales of photosensitive component-related products in the Chinese market.
Therefore, the Chinese market will remain a key growth area for Sony. Besides mobile phones, Sony's cameras, camcorders, and headphones also maintain a significant sales position in the Chinese market.
Current rumors indicate that Sony's next flagship phone will be called the Xperia 1 VI, and will feature a 4800-megapixel main camera. The company will also strengthen its digital imaging asset portfolio and may introduce digital signature technology within the camera to ensure the authenticity and personal creative rights of images captured with the phone.
As for the other flagship phone, it is expected to be named Xperia 5 VI. In addition to maintaining the compact and hand-friendly screen size design, many functions will also follow the Xperia 1 VI design, but some specifications may be differentiated.
