South Korean gaming company GRAVITY held its "GRAVITY Brand Strategy Conference" in Taipei today (July 7nd). Chairman Yoshinori Kitamura unveiled the company's future vision, announcing its commitment to diversifying its IP assets, centered around "RO Ragnarok Online," and its goal of becoming "the world's leading gaming and entertainment company." GRAVITY also unveiled its first virtual-reality entertainment space, "GOLF MONSTERS," marking the official transition of the "RO Ragnarok Online" IP from gaming into real-life experiences, creating a comprehensive entertainment and cultural experience.
GOLF MONSTERS unveils its physical entertainment space, and RO creates a new lifestyle scene.
As the first step in GRAVITY's virtual-reality integration plan, GOLF MONSTERS is not only an indoor golf sports space, but also combines sports, social interaction and parent-child entertainment. It introduces the visual vocabulary and character worldview of "RO Ragnarok" to create an immersive leisure experience space, allowing players to continue their emotional connection with "RO Ragnarok" in reality.
GRAVITY emphasizes that RO Ragnarok will no longer be just a game in a virtual world, but a tangible, interactive, and shareable life experience. In the future, they will continue to launch complex venues that combine entertainment, commerce, and culture, allowing the game IP to become a bridge connecting people.
The RO universe officially launches with the full expansion of peripherals, e-commerce, and IP licensing
In terms of IP commercialization strategy, GRAVITY will strengthen the development of "RO Ragnarok" peripheral products and joint collaborations, and integrate with online channels such as Shopee and Momo to establish a complete e-commerce ecosystem. It will further integrate game characters and props into daily applications such as clothing and daily necessities to create a trendy lifestyle brand.
Furthermore, GRAVITY will launch a larger-scale cross-industry IP licensing program, collaborating with diverse fields to develop a sustainable IP ecosystem encompassing character design, worldviews, and monster imagery. GRAVITY Director Kim stated, "We aim to establish the foundation of the RO universe content within five years and a complete cross-industry commercial chain within ten years. Within 5 years, we aim to make RO a cross-generational lifestyle culture."
At the end of the press conference, Chairman Yoshinori Kitamura and Director Kim jointly announced the brand's new slogan "STEP INTO RO PLAYGROUND, play with infinite possibilities", symbolizing that GRAVITY will be player-centric and promote the RO universe to become an open entertainment venue for global players to participate, share and create together.
Four new games will be released in the second half of 2025, challenging new heights in mobile gaming.
In addition to the brand strategy, GRAVITY also announced that it will launch four new works in the second half of 2025, namely "RO Ragnarok: Paradise", "Dawn", "Ragnarok Crush", and the most anticipated open world mobile game "RO Ragnarok: World".
RO Ragnarok: World marks Gravity's first foray into large-scale open-world gameplay, introducing cross-region exploration, a free-to-play quest system, and real-time multiplayer interaction, promising a more immersive RO adventure experience. The remaining titles also encompass diverse genres, including placement games, match-3 games, and tower defense, aiming to reach a wider audience and build a more comprehensive RO universe.
