The New York Times reportedIt is said that Meta may provide paid subscription options for Facebook and Instagram used in the country in response to EU regulations, thereby providing an ad-free experience.
Due to the General Data Protection Regulation (GPDR) currently being implemented in the European Union, as well as the subsequent Digital Markets Act and Digital Services Act, Meta may face user data usage issues when implementing its services in the EU. For example, in May of this year, Meta was fined €5 billion by the EU for storing EU user data on servers in the United States. Earlier, the EU fined Meta €12 million for leaking the mobile phone numbers and other information of millions of users.
To avoid causing a greater impact, Meta may add paid subscription options to Facebook and Instagram in the EU, allowing users to have an ad-free experience. This will not only maintain existing profits through charging, but also avoid using user privacy data to deliver personalized advertisements, which would lead to being deemed to have abused user privacy data.
However, it has not yet been confirmed whether Meta will only add paid subscription options for Facebook and Instagram in the EU, as well as details such as the charging method.
Before Apple officially added a new privacy policy to iOS 15.4, it had discussed potential cooperation with Meta (then still known as Facebook), includingAdd Facebook to your account through paid subscriptions, you can remove all advertising content from the version, and Apple will be able to obtain huge profits through in-app payments. At the same time, Meta can also obtain actual revenue by attracting a large number of Facebook users to pay for subscriptions, and on the other hand, it can continue to obtain advertising exposure benefits through the general version.
