Recently, it was reported that Apple plans to launch a newAdd more advertising slotsLater, Bloomberg News reporter Mark Gurman earlier stated that Apple's nextWill continue to expand its iAd advertising business development, will add advertising exposure columns to app content such as App Store, Apple Maps, Apple TV+, Apple Podcasts, or Apple Books.
As the proportion of Apple devices used worldwide is increasing, especially the iPhone, which has accumulated more than 10 billion active users worldwide and more than 20 billion cumulative sales, if this scale can be combined with advertising content exposure, it will be able to drive lucrative advertising revenue distribution.
In fact, Apple has long allowed third-party developers to insert advertisements in its apps, and has obtained a share of advertising exposure revenue through the iAd mechanism, similar to the current practices of Google and other companies. However, if the current usage rate of Apple's own app content continues to increase, the exposure of advertising content through similar App Stores will obviously also bring Apple a lucrative share of advertising revenue.
However, Apple did not respond to whether it plans to add more advertising exposure slots to its own app content, but it did recently state that it will increase advertising exposure opportunities in the App Store and emphasized that special marks will be added so that users can see at a glance that it is advertising content to avoid controversies such as inducing users to click on the wrong button.
Adding advertising exposure slots to its own app content will obviously become part of Apple's approach to expanding revenue from service category projects.
As for the feature that was added in iOS 14 to prevent apps from tracking personal privacy, and allows users to remove all app content at any time, as well as customize preset app options, Apple seems to have made corresponding preparations to avoid being criticized for monopolistic market behavior, but it may still be criticized for affecting the user experience with advertising content. Obviously, it depends on how Apple strikes a balance.
