Regarding the announcement in the European marketrealme GT 7, realme GT 7T international versions, and the realme GT 1 Aston Martin F7 Limited Edition, created in partnership with the Aston Martin F1 teamIn a subsequent interview, realme Vice President and Chief Marketing Officer Chase Xu and realme Product Marketing Director Clutch Wu shared their thoughts on the new phone's design and product strategy.
10000mAh batteries may become a standard feature in future mobile phones, and international versions of mobile phones will be differentiated from those in the Chinese market.
Among them, Clutch Wu revealed thatRealem GT concept phone with a battery capacity of 10000mAhIts design is still in the conceptual stage, so there are still many details that need to be broken through. If the mass production difficulties can be overcome by then, it is expected that a higher battery capacity design will be incorporated into the realme GT series models, but there is currently no specific specifications or schedule.
The realme GT series sold in the Chinese market uses a higher-capacity 7200mAh battery design, but compared to the international version, it uses a relatively low-wattage 100W charger. Xu Qi explained that when the battery power is increased to 7200mAh, there is not much difference in actual use from the 7000mAh capacity specification. The charger specification was increased from 100W to 120W because of the relevant charger specification requirements in the international market. At the same time, it was observed that more users in the international market tend to fully charge the battery in a shorter time, so a higher wattage design was adopted in the charger specification.
At the same time, regarding the current positioning of the realme GT series products, Xu Qi emphasized that this series will still be the flagship product of realme products, and will focus more on performance, and will be clearly differentiated in price from the digital series that emphasizes camera functions.
Xu Qi further explained that the international versions of the realme GT series will feature design differences from the Chinese market versions. For example, the international market releases from last year included the realme GT 7 Pro, along with the recently released realme GT 7 and realme GT 7T, while the Chinese market primarily offers the realme GT7 Pro and realme GT7. This is because the international market places greater emphasis on camera performance, while Chinese users prioritize smooth gaming performance. Consequently, there are certain differences in product planning, which are reflected in the processor and memory specifications used.
The collaboration with the Aston Martin F1 team is just the beginning. The realme GT 8 will have significant changes in camera specifications.
Regarding the cooperation with the Aston Martin F1 team, Xu Qi said that the cooperation between the two parties is based on the same leapfrog concept, and the ideas of both parties are integrated into the design of the mobile phone. Xu Qi also revealed that the current cooperation with the Aston Martin F1 team is just the beginning, and there will be more brand cooperation opportunities in the future, especially in the digital series models, and more important brand cooperation will be announced soon.
In addition, regarding the Realme GT 7 series models still using 800-megapixel specifications in the ultra-wide-angle lens, Clutch Wu revealed that the Realme GT 8 series, which is expected to be updated in the next few months, will have significant changes, especially that the 800-megapixel specification lens will no longer be used. This may mean that the Realme GT 8 series will have further upgrades in camera lens design.
Deep collaboration with Google Gemini artificial intelligence technology
The artificial intelligence application functions applied to the realme GT 7 series models are actually in deep cooperation with Google Gemini technology. For example, the "AI Calendar Event" function that allows you to quickly add a schedule by double-clicking the back cover of the phone essentially uses Google Lens' screen recognition and Gemini artificial intelligence technology to determine whether the information displayed on the screen can be added to the calendar.
Clutch Wu said that the artificial intelligence application functions currently on the realme GT 7 series models will maintain exclusive use for a period of time, and will then begin to be decentralized to the previously launched realme GT series models. It will even be considered to be decentralized to the digital series models, but the actual usable functions may be different due to factors such as processor performance and memory specifications.
In addition, realme also revealed that the current artificial intelligence technology of mobile phones is mainly based on in-depth cooperation with Google. At the same time, the cloud collaborative computing part will also adopt different cloud service platforms according to the market demand of each region.
Southeast Asia and Taiwan markets will focus on physical distribution channels
As for future market development, Xu Qi stated that in addition to continued competition in the Chinese mobile phone market, the Southeast Asian market is currently a key development area for realme. The company will particularly focus on strengthening sales of digital series models that prioritize the camera experience, while also expanding the realme GT series product portfolio. The company is even considering increasing market awareness of the realme brand through gaming collaborations.
Xu Qi also explained that the company will expand its retail presence in Southeast Asia, with a focus on developing brick-and-mortar retail channels. Regarding the recent ups and downs in the Taiwanese market, Xu Qi stated that the company will increase investment in distribution channels and operators, strengthening brand recognition and differentiating the realme brand.
