announced recentlywork togetherLater, realme and Ricoh further announced the specific details of the cooperation, confirming that the "Ricoh GR Imaging System" will be introduced in the upcoming realme GT8 Pro, which includes GR film tones, exclusive street shooting mode, and anti-glare lens design, allowing mobile phones to also achieve the shooting experience of Ricoh GR series cameras.
In the details of the collaboration, realme GT8 Pro will import five major GR tones from Ricoh, including high-contrast black and white, positive, negative, standard and monochrome, allowing users to shoot images with a more film-like texture, and also customize the tone formula according to personal aesthetic preferences.
In addition, the new phone will also be equipped with an exclusive Ricoh GR camera mode, which will provide the equivalent of two classic street photography focal lengths of 28mm and 40mm in a cropped manner. It can also be adjusted to 35mm and 50mm focal lengths. It is equipped with an immersive viewfinder and a quick focus mode that supports preset focus distances, allowing users to take street photos more intuitively.
Similar to the collaboration model between other mobile phone manufacturers and camera brands, Ricoh also customized an exclusive GR watermark for realme, allowing users to indicate that images were shot with the Ricoh GR imaging system.
In terms of hardware design, the two parties collaborated to create an anti-glare lens, using 7P aspherical high-lens lenses and five layers of ultra-low reflection coating to reduce the reflectivity to 0.2%. At the same time, a double-layer AR coating is sprayed on the lens glass to increase the transmittance to 97%, thereby increasing the amount of light entering the camera and reducing interference such as glare.
realme said that the new flagship mobile phone realme GT8 Pro, equipped with technology cooperated with Ricoh, will be officially launched in October and will be available for pre-order in the Chinese market from now on.
The partnership between realme and Ricoh once again demonstrates that smartphone manufacturers are eager to enhance the photography experience of their products through collaborations with camera brands. Ricoh's GR series cameras have long enjoyed strong support in the street photography field, so this collaboration is expected to attract even more consumers who prefer street photography.
However, compared to other collaborations between smartphone manufacturers and camera brands, the realme and Ricoh partnership seems more focused on street photography, using GR film tones to showcase different shooting styles. However, whether it can break through in the fiercely competitive smartphone market will likely depend on the actual shooting results, as well as the overall design and pricing strategy of the realme GT8 Pro.
However, the details of the collaboration show that both parties have also invested a lot of thought in hardware design, such as creating an anti-glare lens. This means that it is not just technical cooperation at the software level, and is expected to bring a more differentiated shooting experience.
