Maaūu, a real estate e-commerce platform, has announced the launch of a new OMO (Online Merge Offline) solution. Through SaaS (Software as a Service), the platform aims to expand its buyer base and increase home transaction rates by leveraging cloud-based sales control, a zero-disconnect experience, and AI-powered marketing.
Taiwan's new home sales market is valued at approximately NT$850 billion annually. Not only does it invest significant advertising dollars in online media, but real estate agents also continue to develop online home viewing tools, demonstrating that the real estate industry is actively embracing the PropTech trend.
Seeing the rise of contactless consumption habits during the pandemic, and house-buying behaviors that are very different from the past, the real estate e-commerce platform maaūu has developed the first "collective housing online transaction platform", starting with Taiwan, which has a high population density and internet usage rate. It uses a smooth home selection interface to integrate online and on-site sales, and gathers all the necessary transaction information on a one-stop platform, hoping to break through the limitations of space and time and reshape the real estate transaction experience.
Liu Guanhong, Founder and CEO of real estate e-commerce platform maaūu, said, "Maaūu's founding vision is to integrate the power of architectural design and technology to help people achieve their ideal homes. Design, by its very nature, is about improving people's lives. We are pleased to create new tools that protect consumer rights, enhance the homebuying experience, and support national policies. We aim to build a fair, just, and open real estate transaction environment and achieve housing justice."
Combining architectural design with technological power, maaūu creates a one-stop OMO platform from an experience perspective.
During the real estate transaction process, buyers often encounter issues such as a lack of transparency and a tedious and time-consuming process of viewing and selecting properties. Sellers, on the other hand, often passively wait for buyers to come to them, gradually losing the attention of the new generation of online homebuyers. Recognizing the significant gap between developers and consumers, maaūu, with its background in architectural design, focused on improving the real estate transaction experience. They created a simple, comprehensive, one-stop online-to-offline (OMO) platform, bridging the gaps between online and on-site sales and optimizing every step of the sales process. This platform helps sellers close deals more efficiently and buyers experience a smoother experience. Furthermore, maaūu utilizes a SaaS subscription model, allowing developers to pay only for what they use, effectively utilizing limited resources and eliminating information gaps.
Zhuo Xihui, Deputy General Manager of Tainan-based Changlong Construction, one of the first developers to list its projects, said, "In the post-pandemic era, real estate sales require a completely new model. Leveraging the internet is crucial for projects to stand out from the crowd. Changlong Construction, through its real estate e-commerce platform, Maaūu, easily integrates online and on-site sales channels, helping us reach more interested buyers with our thoughtful and high-quality projects."
Aiming to become the preferred digital transaction platform in the real estate industry, Maaūu boosts transaction rates through three key features.
The maaūu one-stop OMO platform has the following three features to help increase transaction rates:
• Connect online and on-site sales:A single platform integrates real estate-specific ERP (Resource Management System), CRM (Customer Relationship Management System), and an ePOS system that synchronizes online and on-site operations. This platform provides comprehensive project management, including sales control, customer profile creation, and billing and payment collection, enabling remote, multi-project management. The platform also includes a one-page promotional flyer and cloud-based electronic mounting boards, enabling sales personnel to sell regardless of time or location.
• Create a zero-breakpoint experience for buyers:Maaūu allows buyers to view properties, select apartments and parking spaces, schedule on-site appointments, and place and pay orders online at any time, creating a seamless homebuying experience and boosting conversion rates. A variety of website templates allow for customized project presentations, effectively establishing a brand and creating a compelling first impression. Furthermore, the platform offers live customer service, ensuring buyers can enjoy the same in-person service experience whether they are at the reception center or online.
• Use two AIs to break through the existing sales framework:The platform leverages AI for precision marketing, using big data to analyze buyers' purchasing psychology to help sellers target their ads more accurately, increasing buyer return rates tenfold. Furthermore, AI-powered real-time pricing allows sellers to monitor sales progress at all times and automatically adjust prices when appropriate, effectively guaranteeing profits.
With the implementation of the real-price registration and real-price taxation policies, the market needs an open, transparent, and easily accessible platform for honest transactions. Maaūu Founder and CEO Liu Guanhong stated, "The number of projects listed on Maaūu has already surpassed our original target, proving the necessity of a simple, fast, and secure real estate transaction platform. Maaūu will continue to listen to the needs of developers and consumers and optimize its products. Our goal is not only to serve as a filter for quality projects, but also to become the preferred digital transaction platform in the real estate industry."
