At the Razercon event held earlier, Razer not only announced the launch of the Blade 16 gaming laptop in collaboration with Lamborghini, but also simultaneously launched the new Huntsman V3 Pro gaming keyboard, the Aether Lights series of RGB smart lamps, and the Fujin series of gaming chairs. It also announced updates to the Synapse 3 device configuration software and the RGB configuration software Chroma App, and launched the Axon Create service that can create images with automatically generated artificial intelligence. At the same time, it announced a collaboration with the Italian fashion brand Dolce & Gabbana.
The Blade 16 gaming laptop, a collaboration with Lamborghini, features Lamborghini's orange and black color scheme and is designed based on Lamborghini's hybrid Revuelto. It features an Intel 13th-generation Core i9 HX processor, an NVIDIA GeForce RTX 4090 discrete graphics card, 32GB of DDR5 memory, and a 4TB SSD storage capacity. It also boasts a 16-inch mini LED display with either 4K UHD+ 120Hz refresh rate or Full HD+ 240Hz refresh rate. It will be available in a limited edition of 150 units worldwide, with a suggested retail price of $4999.99. It will only be sold in the United States at Razer Stores and online.
The Huntsman V3 Pro series keyboards utilize Razer's second-generation Analog Optical Switch design, with adjustable travel between 0.1mm and 4mm. Each key switch can withstand a force of 40 grams, meeting the intense demands of professional gamers. Rapid Trigger Mode also allows for even faster keyboard response, preventing key conflicts and potential operational errors during rapid operation.
The keyboard is available in a full-size design and a TKL style designed for esports players. It features 10 LED arrays corresponding to different RGB lighting display modes. The keycaps are made of dual-injection and PBT material, and the keyboard base is crafted from 5052 aluminum. A magnetic palm rest accessory is provided, which can be installed or removed as needed.
In terms of suggested retail price, the Huntsman V3 Pro series keyboard will be sold at US$249.99 and is expected to be launched in October this year. The TKL model has a suggested retail price of US$10 and will also be available in October this year. As for the smallest size design Mini model, it is sold at US$219.99 and will also be available in October.
As for the Aether Lights series of RGB smart lamps launched this time, they fully support the universal IoT connection protocol Matter. They include two table lamps, Aether Lamp Pro and Aether Lamp, as well as Aether Light Bulb smart bulbs and Aether Light Strip smart light strips. In addition, extension kits are also launched for smart light strips. They are expected to be launched in the fourth quarter of this year, with a suggested retail price starting at US$49.99, and the smart light strip extension kit is sold at US$29.99.
The Fujin series of gaming chairs are divided into standard and Pro models. The main differences between the two are whether they provide a headrest and the adjustable structure. The suggested retail prices are US$649.99 and US$1049.99 respectively. The standard model will be sold on the market first, while the Pro model will not enter the market until the fourth quarter of this year.
In addition, Razer's software updates include Synapse 30, a device configuration software that is more intuitive and 3% faster than the previous version, and the Chroma App, which can configure multiple Razer RGB lighting devices, is compatible with 55 third-party devices, and can even connect to over 300 games. Both are expected to be released later this year.
Axon Create, which integrates Leonardo.Ai artificial intelligence technology and can generate high-resolution wallpaper images using automatically generated artificial intelligence, can automatically generate high-resolution wallpapers based on the lighting color of the user's device through spoken description and deep learning methods. This service is currently available online.
The collaboration with Italian fashion brand Dolce & Gabbana includes Razer apparel and accessories, as well as Barracuda wireless headphones and the Enki Pro gaming chair, which is limited to 1337 sets worldwide. The specific collaboration project is expected to be officially launched in the fourth quarter of this year.
Regarding its sustainable development, Razer stated that its offices had completed the full use of green energy by the end of 2022, three years ahead of the original plan to achieve this goal in 2025. Next, it plans to reduce its overall supply chain carbon emissions by 3% by 2030. In addition, it plans to use 55% recycled materials for its entire product line. At the same time, it will continue to improve its manufacturing process, packaging and transportation methods to reduce overall carbon emissions.
Last year, Razer partnered with UL Solutions to make its DeathAdder V2 X HyperSpeed gaming mouse and Ornata V3 gaming keyboard from up to 40% recycled materials. The company also plans to manufacture its products to meet Category III EU Ecolabel specifications. Razer also announced its participation in the Amazon Climate Pledge Friendly program, aiming to achieve zero carbon emissions by 2040, 2050 years ahead of the 10 target set by the Paris Climate Agreement.
