台灣樂天市場今日 (10/30) 宣布，正式啟動年度最大檔期「享樂日本雙11」購物節，活動自10月30日起至11月11日止。今年樂天市場將主軸聚焦於「日本好物 × 品牌合作」，嚴選11大日本人氣品牌推出限定優惠，並且祭出獨家App下單提供11%樂天點數回饋，更將抽出價值11萬的雙人飛日本大禮包。
At the same time, the event will fully integrate resources from the Rakuten Group ecosystem, including exclusive pre-orders of the new Rakuten Kobo "reader + page turner combo", discounts of up to 5% on Rakuten travel hotel bookings, and the exclusive first sale of the 2026 Rakuten Girl's Desk Calendar.
Rakuten Market Taiwan further explained that it is creating the only "consumer + brand" two-way event in Taiwan. Through Rakuten's preferred projects, it will help brands sell Taiwanese products online through Rakuten Market Japan via cross-border e-commerce, and also enter Japanese department stores for exhibition and sale through offline means.
On the other hand, Rakuten Market Taiwan also announced that its subsidiary Rakuten Travel will expand its service scope, allowing Taiwanese consumers to book accommodations in Japan and hotels worldwide, with a selection of over 40 overseas accommodations.
Targeting "quality consumption," we are launching exclusive, limited-edition, and high-return packages.
Rakuten Market Observation points out that with the normalization of e-commerce promotions, consumers' mindset has shifted from simply "grabbing bargains" to "valuing quality and understanding brands." Therefore, this year's Double 11 focuses on "not just buying cheap, but also buying with taste," offering a selection of Japanese products through a triple combination of "exclusive, limited-edition, and high-return offers."
In addition to offering an 11% cashback on orders placed through the app, the event will also feature millions of coupons available daily and limited-time 5% off deals on popular items.
11 carefully selected Japanese brands, with an exclusive 11% cashback offer on the app.
Rakuten Market has carefully selected 11 popular Japanese brands spanning sports fashion, home living, and food to offer exclusive Double 11 deals. During the event, orders placed through the Rakuten Market App will receive 11% Rakuten Points back (some offers may be excluded; please refer to the event page for details).
• Mizuno: Selected items NT$1,111 + 11% rebate
• EDWIN: Functional Denim up to 5% off + 11% rebate
• Panasonic: 9% off home appliances + 11% cashback
• ASICS: Selected models NT$1,111 + 11% rebate
• PORTER: Selected bags with coupon discount of NT$1,111 + 11% rebate
• Montbell: Up to NT$333 off storewide (plus additional discounts on qualifying purchases) + 11% cashback
• TESCOM: 9% off hair styling appliances + 11% cashback
• ZOJIRUSHI: 95% off selected items + 11% cashback
• NITORI (Nitori Home Furnishings): Great deals starting at 9% off + 11% cashback.
• Ranhua Academy: Autumn Limited Edition Gift Box NT$1,111 + 11% Rebate
• Botanist: Up to 85% off + 20% points back (bonus)
Cross-industry collaborations: BanG Dream! first sale, Kobo new product pre-orders, 5% off travel, Rakuten girl desk calendar
For this Double 11, Rakuten has also integrated group resources to launch several exclusive or first-ever events:
• BanG Dream! Exclusive First Sale:
Officially licensed BanG Dream! Girls Band Party! MyGO!!!!! and Ave Mujica series products will be exclusively available for the first time on Rakuten Market in Taiwan.
Enjoy an 11% cashback on orders placed through the app, and also enter a draw during the promotion period for a Taiwan-exclusive bonus poster.
• Exclusive pre-order for new Rakuten Kobo products:
The new product of the year, "Kobo Remote Bluetooth Page Turner", is available for exclusive pre-order on Rakuten Market in Taiwan.
The bundle price with the Libra Colour e-reader is NT$8,148, plus an 11% rebate and a NT$500 book credit.
Rakuten Kobo eBook is also offering a Double 11 discount (get a coupon every day for NT$111 off).
• Lotte Travel 5% off coupon + up to 45% off accommodation:
On 11/11, 1,111 coupons with discounts up to 5% off will be available for grabs.
Additional accommodation discounts can be applied, up to an extra 45% off.
• 2026 Lotte Girl Desk Calendar Exclusive First Sale:
Exclusive limited-edition first sale starting today (October 30).
On November 11th at 11:11 AM, we will be offering a limited edition of 200 surprise lucky bags, each containing NT$1,111.
There are also Rakuten Monkeys annual championship commemorative merchandise available for pre-order; enjoy an 11% rebate when ordering through the app.
Emphasizing rational consumption and deepening Taiwan-Japan cooperation
Rakuten Market Taiwan CEO Ya-Hsun Lo stated that this year's focus is on "Japanese Goods x Brand Collaborations," encouraging consumers to rationally select practical products based on their needs. Rakuten Market hopes to provide consumers with a more personalized and tasteful experience during the Double 11 shopping festival, ensuring they "buy happily and use with satisfaction."
Rakuten Market emphasized that it will continue to deepen cooperation between Taiwan and Japan, promote direct shipping from Japan and cross-border shopping services, and create a unique Double 11 shopping experience through exclusive rewards, limited-edition launches and service integration.
