Regarding the market relationship with Huawei, Samsung and Apple, which is both friend and foe, Pete Lancia, senior vice president of marketing at Qualcomm, said that from Qualcomm's perspective, the company is mainly focused on expanding the scale of the market ecosystem, while aiming to create more technological breakthrough products and make the impossible possible. Therefore, it does not care about being in such an awkward relationship with Huawei, Samsung or Apple.
Pete Lancia explained that Qualcomm's current market development model isn't one of resource monopoly, but rather one of further expanding the market ecosystem. For example, in the development of 5G network technology, Qualcomm has contributed numerous technologies to shared standards, even enabling millimeter wave applications, previously considered impossible, to become a reality. This allows current 5G network technology to not only achieve stable transmission in the sub-6GHz frequency band, but also achieve even higher-speed transmission via millimeter waves.
On the other hand, Qualcomm has also strived to optimize its Wi-Fi and Bluetooth technology applications, allowing users to access the internet with better and more stable connection quality. These technologies can also serve as auxiliary resources for 5G network technology applications. Unlike other manufacturers, Qualcomm does not simply create application products based on standard technologies, but rather aims to provide users with a better operating experience.
Regarding Qualcomm's market relationship with Huawei, Samsung, and Apple, which is both friend and foe, Pete Lancia believes that it will not affect Qualcomm's existing development direction. Instead, it will stimulate the development of more diverse technologies in the market and provide the market with more choices.
For example, Qualcomm and Huawei have a processor supply partnership, but they are in a competitive relationship when it comes to 5G networking technology development. This relationship will encourage Huawei to contribute more technology to 5G networks. Qualcomm's relationship with Samsung, in addition to its processor supply partnership, also involves entrusting Samsung with processor production, but the two companies are in a competitive relationship in terms of processor products.
Previously, AppleReaching a settlement consensus, and even signed a multi-year technology licensing cooperation, Apple is in the subsequentAcquired Intel's data chip business, and plans to build its own 5G networking chips, but Qualcomm believes that such development will not have an impact, and may even increase market demand for more options.
From its own perspective, Qualcomm expects that only by making more impossibilities possible in the market and providing better technology application products to provide more choices for user needs can such development drive positive growth.
