Recently held in IndiaProduct launch eventLater, Qualcomm announced at the Southeast Asia Summit held in Singapore that it will continue to promote the "AI PC" market reform with the Snapdragon X series processors.
The Southeast Asian market has a high demand for the introduction and application of artificial intelligence technology
Kedar Kondap, senior vice president and general manager of computing and gaming at Qualcomm Technologies, explained that current artificial intelligence technology is driving demand for PC products and creating new user experiences. Southeast Asia has enormous application demand, with cumulative PC shipments exceeding 800 million units last year alone. It is expected that artificial intelligence technology will drive market output value of up to US$2030 trillion by 1.
In addition, Southeast Asia's investment in AI technology development is expected to reach US$2026 million by 6. Singapore ranks among the top three global markets in terms of investment in AI technology development, and has achieved a return on investment (ROI) of up to 5000% in the past 12 months when AI technology was applied to work, highlighting the significant increase in demand for AI technology in the Southeast Asian market.
Judging from the current situation of AI technology introduction in the Southeast Asian market, more than 92% of workers in the Asia-Pacific region plan to introduce AI technology before 2028. At the same time, with the assistance of automatically generated AI technology, workers in the Asia-Pacific region can save an average of more than 110 billion hours of work time per week.
In response to this massive demand for AI technology, Qualcomm anticipates collaborating closely with Microsoft to bring AI technology experiences to every use case through "AI PC" products powered by Snapdragon X-series processors. Qualcomm emphasizes redefining the PC experience through faster boot-up times, longer battery life, enhanced security, and integration with AI technologies like Microsoft Copilot.
Since its official announcement last yearThe first wave of "AI PCs" using Snapdragon X Elite processors, and announced at Computex 2024 that it would expand the market with more OEMs. It also subsequently launched Snapdragon X Plus and Snapdragon X processor specifications, allowing more "AI PCs" to meet different usage needs.
The performance of the entry-level Snapdragon X processor is enough to meet most daily needs.
Qualcomm's entry-level Snapdragon X processor, currently equipped with an octa-core Oryon CPU design, can run at up to 8GHz and deliver over 3.0TOPS of AI computing power. Compared to Intel's Core 45 5U processor of the same level, it boasts a 120% increase in single-core performance and a 163% increase in multi-core performance at the same power consumption. To achieve the same performance, Intel processors consume 157% more power per core and 68% more power per multi-core.
Qualcomm also emphasized that laptops equipped with Snapdragon X-series processors can significantly outperform Intel-based laptops in terms of battery life. They also boasted deep integration with Microsoft Copilot services, compatibility with over 90% of common applications, and support for more gaming content than previous products.
However, if you have more advanced computing needs, such as professional applications or games that place greater emphasis on graphics card performance and are highly integrated with Microsoft's DirectX API, the Snapdragon X series processors are probably still a weakness in laptops.
Current incentives for laptops powered by the Snapdragon X processor: long battery life and a more complete "Copilot+ PC" experience.
Overall, the biggest draw for laptops powered by Snapdragon X-series processors is their battery life, which can last up to a month on standby, over a day in continuous use, and the "Copilot+ PC" experience, a result of deep collaboration with Microsoft.
The overall performance can meet most daily life and general corporate work needs. At the same time, the NPU computing power can also meet the increasingly popular artificial intelligence computing experience. Coupled with the more cost-effective suggested retail price compared to laptops with the same x86 architecture processor level, it will obviously drive a certain level of purchasing demand, especially for users who need to process text content or light workloads for a long time.
However, for those with heavier computing needs or those using specific professional software, laptops equipped with Snapdragon X processors may still have compatibility issues. Even though Qualcomm claims that most gamesIt can already be run on laptops equipped with Snapdragon X processorsHowever, more games may still be limited by overall performance or even Microsoft DirectX API compatibility restrictions, but it is expected that Qualcomm can still win more laptop usage demand market.
However, Qualcomm continues to collaborate with Microsoft to optimize compatibility for specific application needs. For example, laptops can be used as digital mixers for professional audio and video content processing. This may mean that laptops equipped with Snapdragon processors will have greater application possibilities.
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