Consumer Intelligence Research Partners (CIRP) pointed out in a recent research report that Apple users are gradually holding on to their devices for longer periods of time, highlighting that their replacement cycle is slowing down.
Research data shows，至少有71%的iPhone使用者與68%比例Mac用戶表示其設備已經使用超過2年時間，相比2020年時的比例數據分別為63%與59%，顯然有增加趨勢。
In addition to the longer replacement cycle for iPhone users, the usage time of Mac has also increased significantly. At least 56% of Mac users said that they will use their devices for at least 3 years. The reason may be that Apple launched Mac models equipped with Arm architecture M2020 processors in 1, which have significantly improved performance and battery life. For many users who only use Mac for daily file processing and Internet browsing, such performance can already meet most of their usage needs, so there is no urgent need to change the phone.
Bloomberg News reporter Mark Gurman also pointed out that Apple's innovation in iPhone models has not changed much in recent years. In addition, the durability and reliability of the iPhone have been greatly improved compared to the past, so it can meet most usage scenarios in daily life. Therefore, there is no greater demand for upgrading the phone, which makes most consumers tend to continue using existing devices rather than pursuing new phones every year.
This situation could be both good and bad for Apple. The reason is that when consumers are less willing to upgrade their phones, the company's strategy of launching new phones every year may have to be adjusted, otherwise it could affect the sales performance of new phones. However, if Apple can continue to persuade consumers to use existing models, it will not only mean improved product durability and reliability, but also continued growth in product support, thereby enabling it to obtain additional revenue growth opportunities through the App Store, subscription services, and other means.
In recent iPhone designs, Apple has continued to emphasize its drop resistance and durability, while also emphasizing its products' effectiveness in protecting user privacy and security, thereby persuading more consumers to choose Apple products.
