Perplexity.ai announced the launch of its original web browser in February this yearComet, boasting a search experience that combines AI agent services, and CEO Aravind Srinivas explained in a recent interview that the company plans to collect user operation data through browsers and subsequently generate profits by placing personalized advertisements.
This approach can be seen as a profit-making method that Perplexity.ai plans to increase in the future. In addition to being able to record user operation and usage data through the browser as a basis for subsequent training of its artificial intelligence, it can also use this data to analyze user browsing preferences and then deliver personalized advertising content to them.
In a similar way, Google also analyzes user browsing behavior through its Chrome browser, and then delivers appropriate personalized advertising content to earn advertising revenue.
Attending a lawsuit filed by the U.S. Department of Justice accusing Google of violating market monopoly rules, Perplexity.ai's Chief Business Officer, Dmitry Shevelenko, stated that if the court forces Google to split its Chrome browser business, Perplexity.aiWill be interested in taking over, and emphasized that it can continue to maintain subsequent updates of the Chrome browser in the market without reducing service quality and free of charge.
However, Dmitry Shevelenko is not happy to see Google's Chrome browser business being split and sold. When testifying in court, he also said that he does not want OpenAI to take over the Chrome business. He is mainly worried that if OpenAI no longer promises to provide subsequent updates to the Chrome browser open source project Chromium, or no longer maintains its open source model, it may cause a lot of impact.
