Perplexity AI, an AI search engine, was mentioned earlier.AnnouncePerplexity has entered into a multi-year licensing partnership with Getty Images, a globally renowned stock image library. In the future, Perplexity will be able to access Getty Images' vast image library via API, including its complete stock and editorial images, and plans to further integrate this data into its AI search and exploration tools.
Key areas of cooperation: Strengthening attribution and educating users on legal usage.
The key to this collaboration lies in resolving the thorny issues of copyright and attribution in the field of AI.
According to a Getty Images press release, Perplexity will commit to "improving how it displays images, including image credit information with source links," and will further educate users on how to legally use licensed images.
Perplexity is embroiled in copyright lawsuits.
This collaboration is seen as a key step for Perplexity in addressing several recent legal challenges it has faced. With the proliferation of generative AI tools, Perplexity has become the target of numerous copyright lawsuits due to its content scraping and presentation methods, including:
• Japanese media filed a lawsuit:In August of this year, Japan's two major media groups, Nikkei and Asahi Shimbun, filed a lawsuit against Perplexity, alleging that it illegally copied and stored articles on their servers and provided inaccurate information sources.
• Reddit complaint:In October, Reddit also filed a lawsuit against four AI companies, including Perplexity, accusing them of scraping platform data without proper permission.
• Dictionary publisher files lawsuit:Merriam-Webster's dictionary and its parent company, Encyclopædia Britannica, also submitted a petition to Perplexity in September of this year.Bring upTort litigation.
Getty Images, which once opposed AI, has now shifted to collaboration.
Interestingly, Getty Images' own stance on AI has also shifted. In 2022, the company explicitly prohibited the sale of AI-generated artworks on its platform due to copyright law issues. Subsequently, it sued the AI art tool Stable Diffusion, alleging that it infringed on copyrights by copying and processing millions of copyrighted images.
Getty Images' decision to partner with Perplexity's AI search engine suggests that its strategy is shifting from purely legal battles to integrating AI platforms into its business model through licensing collaborations.
Nick Unsworth, VP of Strategy Development at Getty Images, said, "Partnerships like these help the AI platform improve the quality and accuracy of the information it delivers to consumers, ultimately building a more engaging and reliable experience."
