According to the latest newsOpenAI is promoting a new service called "ChatGPT Login," which allows users to log in to third-party websites using ChatGPT credentials, similar to the current Google or Facebook account login mechanism. This service will establish an AI subscription ecosystem with OpenAI at its core, allowing companies that adopt this login feature to pass on the cost of using OpenAI models to end users.
Innovative business model operation mechanism
Under this new mechanism, when a user uses a ChatGPT account to log in to a third-party service based on the OpenAI model, the API fees payable to OpenAI by the service will be directly deducted from the user's ChatGPT account capacity limit.
Specifically, free version users can send about 10 queries to GPT-5 every five hours, part of which will be used to offset the API costs of cooperating startups.
When free users reach their usage limits on third-party services, they are prompted to upgrade to a paid account. This model is attractive to users who use the service less frequently and never reach their limits. It also helps small startups that lack the funds to pay high API bills to reduce operating costs.
Industry Impact and Strategic Intentions
Industry insiders believe this move highlights OpenAI's desire to expand its influence into every aspect of consumers' online lives, just like Apple, Google, and Facebook. According to The Information, OpenAI has told investors it expects to generate approximately $1100 billion in indirect revenue from non-paying users by 2030.
However, the new policy could have an impact on startups that charge customers based on usage, as users will pay the cost of using the underlying AI models directly through their OpenAI accounts rather than paying the service provider.
The strategic significance of ecosystem layout
The launch of the "ChatGPT Login" feature represents OpenAI's transformation from a simple AI model provider to a platform-level ecosystem operator. If this model is successful, it will enable OpenAI to occupy a more central position in the AI application market while also lowering the barrier to entry for smaller developers.
As AI applications become increasingly widespread, OpenAI's move could reshape the business model of the entire AI services market and further solidify its leadership in generative AI. Future developments will warrant close attention.
