Related news claimsOnePlus, which was merged into OPPO, may plan to split its entry-level brand Nord into an independent brand to highlight the OnePlus brand's positioning as a top-tier flagship product.
The Nord brand was launched by OnePlus in 2020, initially positioned as a mid-to-high-end product to expand its product line development strategy. At the same time, it can also attract more consumer support through differentiated product positioning.
However, The Mobile Indian website quoted sources as saying that the Nord brand may operate independently in the future. In addition to continuing to develop as an independent brand, it will also have its own operations team and sales channels and other resources, and will use light blue as its brand identification.
In addition to mobile phones, news also indicates that the Nord brand will also launch its own TVs, wearable devices, power banks, and other accessories in the future. It is also expected to launch its own IoT devices. The overall format may be similar to the Redmi or POCO brands spun off from Xiaomi, so it may also launch affordable flagship mobile phone products in the future.
