Data analysis from market research firm CounterpointSamsung officially launched its thin and light mobile phone in late May this year.Galaxy Edge S25Its sales volume in the first week of sales in the Western European market has exceeded the performance of all Plus series models since the Galaxy S21 Plus, which may affect Samsung’s future product strategy for the Galaxy S series flagship mobile phones.
The Edge model fills the sales gap left by the Plus model in recent years.
As is the case in most markets, consumers typically choose the entry-level standard model when purchasing Samsung Galaxy S series phones, or opt for the full-featured, top-tier Ultra model. The Plus model, however, often performs less than ideally in sales.
However, the additional launch of the Galaxy S25 Edge, which is also positioned as a flagship, may improve Samsung's flagship sales performance this year. It can also fill the sales gap between Samsung's standard and Ultra flagship models, and may even further affect Samsung's next flagship product planning.
Can the Galaxy S25 Edge successfully change Samsung's product strategy?
In a similar situation, Apple has launched Plus-positioned iPhone models in the past. Although they were once replaced by mini models, they were later restored to the market. However, they also faced the problem that consumers often chose standard models or Pro specifications or above, resulting in the sales performance of Plus-positioned iPhone models not being obvious. Therefore, market rumors say that Apple intends to replace it with the lighter and thinner iPhone 17 Air.
As to whether the Galaxy S25 Edge can successfully change Samsung's product strategy, it is actually difficult to say at the moment. Even though Samsung has invested a lot of resources in the design of this thin and light mobile phone, many market opinions still believe that the Galaxy S25 Edge may just be one of Samsung's test stones. Its design may be a preparation for the subsequent thin and light foldable mobile phones Galaxy Z Fold7 and Galaxy Z Flip7. In this way, the competitiveness of its own products will be improved when Chinese brands such as vivo, OPPO, Honor, and Huawei have successively launched thinner and lighter foldable mobile phones.
Samsung is currently undecided on whether to consider the Galaxy S25 Edge a regular update, so it's unclear whether the Galaxy S26 series, expected to launch next year, will include a model bearing the Edge name. However, if Samsung considers replacing the existing Plus models with an Edge model to add a different appeal to its flagship lineup, the Galaxy S25 Edge successor could potentially be considered one of the flagship phones of the year.
However, from the perspective of overall market competition, if Apple decides to list the iPhone 17 Air and subsequent products as regular update products, judging from the current sales of Samsung and Apple products, the sales performance of models such as the Galaxy S25 Ultra is still not as good as the iPhone 16 series. Even if the Edge series models are positioned as lightweight, there is still some gap.
With Apple's arrival, Samsung's foldable phone products will face greater competition
Samsung is preparing to launch new foldable screen phones Galaxy Z Fold7 and Galaxy Z Flip7. Its competitive advantage may also face competition from Chinese brands that have successively provided foldable screen phones in the global market. In addition, Apple is not only preparing to launch the iPhone 17 Air, but also itsiPhone with a foldable screenIt will also enter the market in 2026, which obviously does not give Samsung much time to catch its breath.
Therefore, the market expects Samsung to announce its Galaxy G Fold at the upcoming Galaxy Unpacked conference.Three-screen foldable phone, in order to emphasize its technological differences with other brands, but whether it can convince more consumers obviously depends on the subsequent direction of competition in the mobile phone market.
