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Home Life

Logitech is moving away from its tough-guy aesthetic with the launch of the Aurora series of gaming peripherals, targeting women and other demographics.

Author: Mash Yang
2022-07-26
in Life, Hard body, Dentou
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Compared to previous gaming peripherals, which were primarily designed for gaming, these often featured dark, cold, sharp, or steely designs. Even brands like Razer, which launched pink-colored peripherals specifically for female gamers, still couldn't meet the needs of most women and other groups. Therefore, Logitech announced the new Aurora series of gaming peripherals, boasting a neutral and soft style with a more rounded design to cater to a wider user base.

Logitech is moving away from its tough-guy aesthetic with the launch of the Aurora series of gaming peripherals, targeting women and other demographics.

This is an advertisement.

Despite adopting a soft appearance design, the Aurora series of gaming peripherals are still essentially gaming peripherals, and do not compromise on operational response and user experience due to the appearance design.

The Aurora series of gaming peripherals includes the G715 and G713 gaming keyboards, and the G735 wireless gaming headset. It also includes the G705 wireless mouse and related accessories that can be purchased separately. Personalized color matching services are also available, allowing users to highlight their personal style.

The G715 and G713 gaming keyboards are available in dual-mode designs, including Bluetooth and Lightspeed 2.4GHz (which offer 25 hours of continuous battery life), as well as wired models. Their basic functionality and design remain the same, featuring translucent PBT keycaps and a sleek, rounded shape. They also feature RGB backlighting at the bottom, and a shorter wrist rest is available as an optional accessory.

The G735 wireless gaming headset is all white and features RGB backlighting on the earcups. It supports both Bluetooth and 2.4GHz dual-mode connectivity and boasts a maximum battery life of 56 hours. The G705 wireless mouse, on the other hand, features a compact, symmetrical design, 8200 DPI positioning accuracy, and a battery life of up to 40 hours with RGB lighting activated.

Logitech is moving away from its tough-guy aesthetic with the launch of the Aurora series of gaming peripherals, targeting women and other demographics.

In terms of suggested retail price, the G715 and G713 gaming keyboards are US$199.99 and US$169.99 respectively, and you can purchase a colored decorative plate for an additional US$20. The G735 wireless gaming headset has a suggested retail price of US$229.99, and you can purchase a colored boom microphone and earmuff set for an additional US$20, or a heart-shaped storage bag for the headset for US$40.

This is an advertisement.

Logitech is moving away from its tough-guy aesthetic with the launch of the Aurora series of gaming peripherals, targeting women and other demographics.

This is an advertisement.
Tags: AuroraLogitech GLogitechGaming
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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