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Home Market dynamics

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.
Claims to enhance connectivity with vehicles

Author: Mash Yang
2023-09-21
in Market dynamics, 手機, Life, Topics
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Like Geely GroupAcquisition of Meizu, in order to create a Meizu 20 series that can be connected to its own car models. NIO also officially unveiled its first mobile phone product NIO Phone earlier, which also claims to be able to enhance the connection between applications and vehicles.

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

NIO Phone is positioned as a high-end flagship model, with two versions available: Performance Edition and Flagship Edition. It also offers an EPedition version with a body made of nano-ceramic ceramic material and covered in leather.

The phone itself uses a Qualcomm Snapdragon 8 Gen 2 processor and is paired with a 6.81-inch Samsung E6-level AMOLED curved screen with a resolution of 3200 x 1440 and a 120Hz screen refresh rate. It supports a maximum peak brightness of 1800nits. It is also equipped with 12GB or 16GB of memory, and provides 512GB or 1TB of storage capacity. The battery uses a 5200mAh capacity and supports 66W wired charging, 50W wireless charging, and 10W wireless reverse charging.

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

相機則採用1200萬畫素視訊鏡頭,搭配5000萬畫素、Sony IMX707感光元件的廣角鏡頭,搭配5000萬畫素、Sony IMX766感光元件的超廣角鏡頭,以及5000萬畫素、2.8倍潛望式長焦鏡頭所構成主相機模組。

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

The operating interface uses SkyUI, which can quickly connect to NIO models. At the same time, up to 30 vehicle control functions can be mapped through the side buttons of the mobile phone. It can also use ultra-wideband and NFC to turn the mobile phone into a vehicle key, and even allow users to use different vehicle control functions when inside and outside the car.

With NIO Link connection technology, the navigation and other functions on the mobile phone can be directly connected to the vehicle console interface for continued use. At the same time, you can also participate in online meetings, video chats, etc. through the in-car camera, and even project the content of the mobile phone onto the in-car console screen and use different App functions respectively.

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

In terms of suggested retail price, NIO Phone will be sold at a starting price of RMB 6499. The main differences between the Performance Edition, Flagship Edition, and EPedition Edition are in the appearance design, as well as the memory and storage capacity.

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

NIO launches its first mobile phone, the NIO Phone, targeting the flagship experience market and offering a highly integrated experience with the vehicle.

Tags: EV carNIO PhoneNIOelectric car
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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