NintendoAnnounceNintendo will launch a new line of Mario-themed merchandise, "My Mario," targeting the young children market in Japan on August 8th. The first wave of merchandise will be available at Nintendo's three directly managed stores: Tokyo, Osaka, and Kyotoh, with new products to follow.
Nintendo stated that the "My Mario" series is designed to allow parents and children to interact and have fun together. The product line includes a variety of items developed in-house and produced by partners, combining physical and digital content to meet the entertainment needs of parents and children of all ages.
wooden building block set
These wooden building blocks, featuring characters like Mario and Luigi, and classic gadgets, are the perfect size and weight for young children to grasp. These character building blocks also feature amiibo functionality, allowing them to be used in corresponding Nintendo games.
• Mario wooden building block set (3 pieces): Suggested retail price 2980 yen (tax included)
• Mario & Friends Wooden Building Blocks Set (30 pieces): Suggested retail price 19980 yen (tax included)
Thick-page picture book
The thick-page picture book "Hello, Mario!" published by Shogakukan allows parents and children to enjoy the fun of reading through interactive methods such as turning pages, opening Mario's mouth, and turning his face. This book will also be sold in bookstores across Japan.
• Hello, Mario!: Suggested retail price 1870 yen (tax included)
Smart Device App and Nintendo Switch Software
Nintendo also announced the release of the free app "Hello, Mario!" for smartphones and the Nintendo Switch. Within the app, players can pull and rotate Mario's face to observe his reactions. The app, compatible with iOS 15 and Android 6.0 and above, features a simple and intuitive design, making it ideal for families to play together.
• Hello, Mario!: Free Download
visual content
Nintendo will release a series of stop-motion animated shorts called "It's Me, Mario! Stop Motion Shorts." Each short will be about one minute long and feature Mario's various expressions and actions. These shorts will be available for free on the official website and other channels.
• It's Me, Mario! Stop Motion Shorts: Watch for free
Future Outlook and Overseas Sales
In addition to the first release, the "My Mario" series also plans to launch peripheral products such as clothing, daily necessities and dolls. Some products will be available outside of Japan from 2026.
Nintendo stated that "My Mario" continues the company's commitment to "bringing smiles to everyone," combining traditional physical gaming with digital interactivity to provide a family-friendly experience that is both entertaining and educational. Through cross-industry collaborations and diverse product offerings, the globally renowned Mario character will become a part of everyday life for even more families.
