According to Bloomberg NewsNintendo has already announced a production target of 25 million Nintendo Switch 2 consoles by the end of March 2026, demonstrating its optimism about the new console's sales prospects. If this target is achieved, the Nintendo Switch 2 will have a chance to break the original Switch's first-year sales record, becoming the most successful console launch in gaming history.
Ambition to surpass previous records
The first Nintendo Switch sold 1779 million units in its first 13 months, setting a record for the fastest sales of game consoles in history. Nintendo Switch 2, which opened for pre-order in April 2025 and officially launched globally on June 5, has surpassed the Nintendo Switch in market sales in the same period after only four and a half months of sales.Sales performance.
根據報告指出，任天堂在2025財年 (至2026年3月)實際銷售量可能達到2000萬台，遠超過原本設定的1500萬台的年度銷售目標。
Strong performance in the US market
Despite the potential impact of tariffs, data from market research firm Circana shows that Nintendo Switch 2 sales in the US market have significantly outperformed Nintendo Switch sales during the same period. This performance demonstrates that even amid global economic uncertainty, players remain enthusiastic about Nintendo's new console.
Game sales are also heating up
During its last earnings call, Nintendo revealed that it had sold 867 million Nintendo Switch 2 games. Furthermore, the new console's backward compatibility boosted Nintendo Switch game sales to 2440 million units. With the upcoming release of major new titles like Pokémon Legends: ZA this month, sales of both the console and its software are expected to continue to rise.
The far-reaching significance of stocking strategies
The production target of 2500 million units is not only intended to meet sales demand through fiscal year 2025, but also to build sufficient inventory for the following fiscal year. This proactive stocking strategy demonstrates Nintendo's confidence in the continued strong sales of the Nintendo Switch 2 during the upcoming year-end shopping season, while also providing a buffer against potential supply chain fluctuations.
If the Nintendo Switch 2 can achieve its sales targets as planned, it will demonstrate Nintendo's continued influence in the console market and usher in the next phase of Nintendo's growth. With the release of more exclusive blockbuster games, it will be worth watching to see whether this new console can truly rewrite the history of the gaming industry.
