Related news revealedNetflix uses advertising to support its broadcast costs.Low-cost subscription plansIt will launch in November and will be bigger than rival Disney'sDisney+ serviceLaunched about 1 month early.
Prior to this, Netflix's advertising-supported service was revealed to be launched at the end of this year or early next year, while Disney+'s low-priced subscription plan supported by advertising was confirmed to be launched on December 12.
If market rumors are true, Netflix's low-priced subscription plan with advertising-supported playback costs will be launched in November, which means that it will win more market subscribers in advance to prevent Disney from grabbing too much of the streaming video service market share.
Netflix has now begun requiring advertisers to provide relevant content arrangement plans by the end of September, so that when low-priced subscription plans are used, revenue can be increased through appropriate advertising content.
AndAccording to the previous instructionsNetflix has confirmed that it will cooperate with Microsoft on advertising technology to allow advertising content to be exposed in an optimized form.
However, compared to long-term advertising businesses such as Google and Amazon, although Netflix cooperates with Microsoft on advertising technology, it currently seems unable to satisfy advertisers in terms of advertising content presentation. In addition to accusing Netflix of charging too much, it even fails to provide advertising exposure benefits and relevant information about the audience it can reach.
According to relevant information, Netflix expects to attract more than 50 new subscribers through low-priced subscription plans by the end of this year, and continue to attract more people to join Netflix.
