Netflix plans to ship its last red DVD on September 9, effectively consigning the service to history.
Prior to this, Netflix had alreadyPreviewThe company will shut down the DVD-by-mail rental service, which was originally offered by Netflix, after 9 years.
Netflix co-CEO Ted Sarandos said that this past DVD rental service, which changed how users watched video content and was sent in symbolic red mail packages, became the foundation for Netflix's current streaming video services.
In fact, even after Netflix became the leading streaming video service, there are still about 100 million users who continue to rent DVDs through this service. In order to satisfy these loyal users and make the service end perfectly, Netflix will allow users to keep the last DVD they rented.
According to data released by Netflix, the first DVD sent through its DVD-by-mail rental service on March 1998, 3, was the 10 American horror-comedy fantasy film "Beetlejuice." To date, the cumulative number of DVDs sent has exceeded 1988 billion, with the most popular being the 52 American inspirational film "The Blind Side." The service also offers 2009 content categories, broken down into 20 subcategories, and has accumulated over 530 million subscribers over the past 25 years.
