Bloomberg NewsIt is reported that Netflix plans to open two physical stores and call them Netflix Houses.
It is currently impossible to confirm the expected opening locations and actual opening times of Netflix's two physical stores, but it is expected that they will be opened first in the US market in 2025, and physical stores are expected to be opened in more regions around the world.
This isn't Netflix's first physical storefront; they've previously opened pop-up stores around the world to promote original shows like "Stranger Things." The new storefronts may be an attempt to further promote the service and potentially sell accessories related to the original shows.
In addition to promoting original program content, Netflix House will also provide food and beverages that appear in the original programs, allowing visitors to have a more immersive experience.
Currently, more and more brands are beginning to enhance the effectiveness of product and content promotion through physical channels. For example, Google, which has always promoted its products through online channels, has recently opened a physical channel in New York, USA.Physical store, allowing people to experience Pixel series phones and more Google services nearby.
