Netflix CTO Elizabeth Stone attended the event earlier.discloseThe company is actively exploring the content format of "vertical video" to expand its service boundaries and optimize the user experience on mobile platforms. However, Elizabeth Stone also made it clear that Netflix has no intention of directly competing with short-video platforms such as TikTok.
Exploring vertical videos might involve the "Moments" feature.
When discussing the current competitive landscape of the mobile market, Elizabeth Stone pointed out that consumers' content needs are becoming more diversified, and Netflix must launch "a wider range of content formats" to meet these needs.
Elizabeth Stone defines Netflix's existing "Moments" video editing feature, which allows members to capture clips of movies and TV shows on the platform and share them on social media, as "a short video experience."
Although Elizabeth Stone did not directly confirm whether short videos generated by "Moments" would be integrated into the future vertical video feed, the high degree of functional correlation between the two has drawn attention to how Netflix will build its unique short video ecosystem.
Emphasizing differentiation: Not chasing TikTok, but focusing on "real moments".
When clarifying the development direction of vertical films, Elizabeth Stone reiterated Netflix's differentiated positioning, emphasizing that it does not intend to copy or follow the development path of platforms such as TikTok.
Elizabeth Stone emphasized that for Netflix members, specific types of entertainment content, especially those that deliver "real moments," will have more unique value. This is the core direction that Netflix should focus on, rather than pursuing comprehensive coverage across all content areas.
Expanding audio news: Partnering with Spotify to launch "dual-platform exclusive" podcasts
In addition to vertical films, Netflix is also actively expanding into the audio content field.
Elizabeth Stone pointed out that in the recent partnership agreement with Spotify, Netflix will distribute podcast content on its own platform in the future. She stated that vertical films and podcasts will be important directions for Netflix to explore in the future, and some content will even achieve "dual-platform exclusive broadcast" on Netflix and Spotify, and support simultaneous presentation on mobile devices and TVs.
