After Netflix confirmed that it would launch a low-priced subscription plan with advertising content, it earlier announced that it would cooperate with Microsoft in advertising technology and advertising sales.
Netflix also emphasized that its partnership with Microsoft will ensure user privacy and prevent advertising from significantly disrupting the viewing experience. Further explanations emphasized that Netflix's low-cost ad-supported subscription plans are designed to provide consumers with more choices and allow advertisers to gain more exposure and profit opportunities through Netflix's service.
Netflix has yet to announce how its low-cost ad-supported subscription plan will be priced, revealing only that it is in the early planning stages. However, previous market rumors have suggested the service could launch as early as the end of this year.
When the financial results for the first quarter of fiscal year 2022 were announced a few days ago, it showed that revenue grew by 10% compared with the same period last year, increasing to US$78.7 billion. However, the number of global subscribers decreased by 20 users, and it is even expected that there will be a loss of 200 million users in the second quarter. Therefore, Netflix should come up with enough ways to increase revenue and attract more users to join.
