Netflixdisplay, in readjusting and implementingHow to use the new family account sharingSince then, initial results have been achieved, with the overall number of subscribers increasing by approximately 2023 million in the second quarter of 600.
The market originally expected that Netflix's move would cause a large-scale decline in the number of subscribers, but it instead attracted more people to subscribe, and the actual number of people who canceled their subscriptions was very small.
After the crackdown on improper account sharing has shown results, Netflix said it will promote the new version of family account sharing in more countries and regions, hoping to further increase the number of legitimate paying users.
However, for regions such as India, Indonesia, Kenya and Croatia, Netflix said it would not offer the service for an additional user who does not live with the subscriber for a small additional fee. The reason is that the service in these regions is already provided at a relatively low price, so it tends to encourage users who originally used the service through account sharing to become new subscribers.
In addition to continuing to promote the new version of family account sharing, Netflix has also cancelled the entry-level basic plan in Canada, and subsequently cancelled the same plan in the United States and the United Kingdom, switching to mainly promoting subscriptionCheaper, but with less disruptive advertising, or pay a higher fee for the Standard or Premium plan.
