As Apple announcediPhone 17 seriesDeyi Digital has simultaneously launched pre-orders for the new phone and conducted a survey on the latest purchasing trends. The results show that the number of consumers intending to upgrade to the iPhone 17 series this year has increased by 9% compared to last year. The iPhone 17 Pro and iPhone 17 Pro Max combined represent nearly XNUMX% of consumers' interest, continuing to dominate sales, demonstrating a clearer preference among Apple fans for high-end performance and advanced specifications.
Deyi Digital noted that the iPhone 17 Pro's "Navy Blue" was the most popular color this year, while the iPhone 17's "Lavender Purple" took the top spot. The ultra-thin iPhone Air also attracted 6% of consumers, with "Sky Blue" being the most popular. 256GB of storage capacity was the most popular, meeting the daily needs of most users.
The survey also found that trade-in programs are a key driver of upgrades this year, with many consumers hoping to lower their barrier to entry through discounts. Deyi Digital also revealed that its previously launched subscription-based replacement service is gaining significant traction and is showing considerable interest in the new device.
To meet diverse needs, Deyi Digital is offering an exclusive "All-in-One Experience, Unlimited Evolution" promotion, providing a complete one-stop subscription and insurance plan. With a designated phone number plan, you can even purchase an iPhone 0 Pro 17GB version for NT$512, with a current discount value of NT$46900. For trade-in offers, you can enjoy a 14% bonus on iPhone 14 series trade-ins. At all stores in Taiwan, you can get a discount of up to NT$16 on the iPhone 1 Pro Max 34760TB version. Combined with good Deyi points and limited-edition birthday gifts in September, Apple fans can easily upgrade.
Deyi Digital is also strengthening its accessory ecosystem. This year, it partnered with the popular IP "Bunni Konbiny" and illustrator "Kurt Wu" to launch a variety of exclusive co-branded accessories, including a protective case with a detachable magnetic back panel, an earphone storage pouch, a magnetic multi-functional storage pouch, and a blind box of a military-grade drop-resistant case and magnetic stand, allowing consumers to create their own personalized style all at once. They also introduced a "Mould Mask Drive-Thru" service, allowing users to select a back mask style for a personalized transformation.
On September 9th, the day of sales, Deyi Digital will host a "Lucky Raffle Queue Event" at its Taipei Sanchuang store. The first 19 users in line to purchase a new iPhone 50 series will not only receive limited-edition gifts but also enter a raffle for a chance to win prizes worth over NT$17, including an iPad Air M3, Apple Watch Series 11, and AirPods 4. This year, they're also offering a "Queue Number Gift." New users who apply for, port their Far EasTone 10G data plans above NT$5 and purchase an iPhone 999 series will receive a special NT$17 discount.
Furthermore, from September 9th to October 19st, purchases of the new iPhone 10 series at any of our stores in Taiwan will receive an accessory discount, saving over NT$31. This discount can also be paired with DE Care insurance, giving you a free magnetic power bank or card holder. This offer is limited and will be available while supplies last. With these multiple discounts, co-branded accessories, and personalized services, Deyi Digital continues to be the top choice for Apple fans looking to purchase their new iPhone.
