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Home exhibition

Microsoft emphasizes that connected TV is the key to promoting the popularity of cloud streaming games

Author: Mash Yang
2022-08-26
in exhibition, Market dynamics, audio and video, Life, network, Dentou, Topics
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EarlierInterviewed by the German Games Industry websiteAt the time, Harrison Hoffman, Microsoft's chief product manager for Xbox, said that although the market believes that mobile devices play a role in promoting the popularization of cloud streaming game services, in fact, TVs that support Internet services are the key to the popularization of cloud streaming game services.

Microsoft emphasizes that connected TV is the key to promoting the popularity of cloud streaming games

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Harrison Hoffman believes that connected TVs have many advantages that make them suitable for cloud streaming game services, including a large enough TV screen and a relatively simple operation experience, allowing users to log in to cloud streaming game services in just a few steps and play with a Bluetooth controller.

With the Xbox Cloud Gaming project currently included in Microsoft's Xbox Game Pass Ultimate subscription service, users only need to open the app on the TV, log in to their personal account, and then just pick up the controller to play, and they can experience the immersive game content through the relatively larger screen of the TV.

Microsoft has recently partnered with Samsung to pre-install Microsoft Xbox services on Samsung's smart connected TV products, thereby attracting more users to connect to Microsoft services directly through the TV and play their favorite games.

According to Harrison Hoffman, in the future, he hopes to make the use of Microsoft's cloud streaming game service as simple as using online streaming video services such as Netflix, allowing more users to play more games through online streaming without having to worry about whether the performance of the game console they use is sufficient or whether there are any version compatibility issues. They can even continue to play on their mobile phones or tablets while away from home.

However, Microsoft did not replace the development of existing game consoles with cloud streaming game services because it hopes to attract various types of players through different methods. Many players prefer to play through game consoles, so Microsoft will still retain such development needs to meet the gaming experience of different players as much as possible.

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Tags: GamescomGamescom 2022ecosystemstreaming GamingXboxXbox CloudGamingXbox Game PassXbox Game Pass Ultimate三星MicrosoftCloud streaming games
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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